Privacy and Policy

Shoe Dynasty LLC dba A.S.98 and its affiliates ("A.S.98", "we" or "us") protects your personal information. A.S.98 owns information collected on (hereafter the “Site”) and will not share it in ways different from what is described in this statement unless you authorize us to do so.


A.S.98 is firmly committed to our customers' privacy. Like many sites, we use your IP address to help diagnose problems with our server and provide a better web experience. Your IP address is used to help identify you and your registrations and gather general demographic information.

To enhance your experience with the Site, we use “cookies.” Cookies are small packets of data stored on your computer. Cookies are used by your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information. We use cookies to understand Site usage and to improve the content and offerings on the Site. You may set your browser to warn you that cookies are in use, or to block the use of cookies. Most browsers are set to accept cookies. If your browser is not set to accept cookies, certain uses of the Site may require you to go to your browser user preferences to enable cookies. Each browser is different, so check the ''Help'' menu of your browser to learn how to change your cookie preferences. If you change computers, operating systems or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser. To find out more about cookies, please visit

We may use cookies, web beacons (also known as "tracking pixels") and other tracking technologies to collect information about you when you interact with our websites or emails, including information about your browsing and purchasing behavior. We may combine this information with other information we collect about you and use it for various purposes, such as improving our websites and your online experience, understanding which areas and features of our sites are popular, counting visits, understanding campaign effectiveness, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and for other internal business purposes. For more information about cookies and how to disable them, please see cookies.


This site contains links to other websites. A.S.98 is not responsible for the privacy practices or the content of other sites.


We collect personally identifiable information on the Site when you attempt to register as a Site user or otherwise choose to provide personally identifiable information to us. Personally identifiable information is any information that can be used to identify or locate a particular person or entity. This may include, but is not limited to: business entity name and/or title with the applicable business entity, as well as your personal and/or business entity related e-mail address, mailing address, daytime and/or cellular telephone numbers and fax number, credit card information and bank account information (including, but not limited to, account number, routing number and bank location), product preferences, demographic information, and/or any other information requested on the applicable Site user registration form. For purposes of this Privacy Policy, your bank account information shall be considered “Sensitive Information.”

It is necessary for us to collect credit card and personal information in order to authorize the release of funds from your credit card provider or bank. While we must collect this information to successfully process a credit card transaction, not all of this information is stored on our servers after the completion of your order. We store your email address, an encrypted password that allows you to access your account within the A.S.98 system, your first and last name, your city, and your state. A.S.98 does not store your street address, your phone number, or your credit card number, expiration date, or pin. Credit card and street address information is given to us each time you make a transaction in the A.S.98 system. They are passed to the third party processing company through a secure encrypted gateway for authorization, and are not subsequently saved on the A.S.98 servers.

When you register or (log in), you supply your name, email address and a password. This allows us to provide you access to your account every time you visit the Site. With your login and password, you can at any time update or remove supplied information.

When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return. We may also ask you for information regarding your personal preferences and demographics to help us better meet better meet your needs.

Users of our Site are required to be at least 18 years old, and any user under 18 is not an authorized user. We will never knowingly collect any personal information about children under the age of 13. If we obtain actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, we have no such information to use or to disclose to Third Parties. We have designed this policy in order to comply with the Children's Online Privacy Protection Act (COPPA).


We may use information about you for various purposes, including to:

  • Facilitate and improve your in-store and online shopping experience;
  • Provide the products and services you request, process transactions and send you related information, including confirmations and receipts;
  • Respond to your comments, questions and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you;
  • Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;
  • Personalize your online experience and provide advertisements, content or features that match your profile and interests;
  • Monitor and analyze trends, usage and activities;
  • Process and deliver contest, promotion and sweepstakes entries and rewards;
  • Link or combine with information we get from others to help understand your needs and provide you with better service; and
  • Carry out any other purpose for which the information was collected.

We are based in the United States and the information we collect is governed by U.S. law. By accessing or using our websites or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.


If your personal information changes, you may correct, update, amend, remove, or ask to have it removed by making the change on your user account settings page, by emailing our Customer Support at or by contacting us by telephone or postal mail at the contact information listed below. If you no longer desire our service, or wish to have all of your information deleted, please contact us directly. We will respond to your request within 14 days.

We will retain your information for as long as your account is active or as needed to provide you services or products. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

If you wish to subscribe to our blog, we will use your name and email address to send the blog to you. Out of respect for your privacy, you may choose to stop receiving our blog or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page or you can contact us at


If you are a registered user, you may change your preferences to receive or not to receive email or other communications from us by logging in to your account and indicating those preferences on the "My account" section of our Site.


We may employ other companies and individuals to perform functions on our behalf. Examples include, providing marketing assistance such as tailoring content on our sites and serving ads on our behalf and providing search results and links. They have access to personal information needed to perform their functions, but may not use it for other purposes. Customer information is considered to be an asset of A.S.98 and as such shall survive any sale of assets, merger, consolidation, or other change in the corporate structure of A.S.98.

Shoe Dynasty LLC

dba A.S.98
35 Washington Street, Unit 1
Brooklyn, NY 11201

Updated August 1, 2021

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